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Papadimitriou, Panagiotis and Krishnamurthy, Prabhakar and Lewis, Randall and Reiley, David and Garcia-Molina, Hector (2011) Display Advertising Impact: Search Lift and Social Influence. In: 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), August 21-24, San Diego, CA, USA.

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