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Dasdan, Ali and Santanu, Kolay and Papadimitriou, Panagiotis and Garcia-Molina, Hector (2009) Output Bidding: A New Search Advertising Model Complementary to Keyword Bidding. In: Fifth Workshop on Ad Auctions (in conjunction with the ACM Conference on Electronic Commerce EC'09), July 6, 2009, Stanford, CA, USA.

Papadimitriou, Panagiotis and Garcia-Molina, Hector and Dasdan, Ali and Santanu, Kolay (2010) Output URL Bidding. Technical Report. Stanford InfoLab.

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